Integrative & Functional Medicine Marketing
Digital Marketing for health and wellness businesses
Email marketing coupled with a consistent blog strategy has been the single most reliable way for health and wellness businesses to establish authority online while developing a "know, like, and trust" factor with their audience resulting in leads and sales (yay!)
What is Email Marketing?
By definition: "Email marketing is a way to communicate with your business followers, your clients, and potential clients through email. It includes sending out educational or inspirational email newsletters, special offers and promotions, and other engaging content to help grow your know-like-trust factor."
What is Blogging?
By definition: "Blogging is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content (in the form or digital articles on the web) to attract and retain a clearly defined audience. Ultimately, it's intended to help drive profitable customer action".
Why is email marketing important
Your email list is an asset! Just ask anyone who's ever had their social media account hacked or shut down.
→ smart way to protect your contacts and the audience that you worked so hard to grow
→ beat the social media algorithms and make sure your content gets to your audience by landing right in their inbox
→ makes your audience feel "special" because they are receiving content that only your subscribers get to see
→ one of the most cost-effective and affordable forms of marketing
→ great way to get your products or services in front of your audience to convert them from leads into clients/customers
→ easy way to direct qualified traffic to your website and blog
In the Neilson study shared on HubSpot...
"Email marketing has the highest ROI of 675% when compared with any of the other major marketing methods. An email marketing campaign used in partnership with a blogging content strategy on a businesses website can be utilized to great success in order to increase sales and profits."
The simple truth is this: 72% of people prefer to receive promotional content through email (as opposed to the 17% who prefer social media). That means, people want your emails, you just have to find the right people.
Why is blogging important
Blogging is NOT dead. If anything, with all the competition and annoying algorithms on social media, it's more prevalent now than ever!
→ helps to establish you/your business as an authority or expert in your industry
→ creates an overall brand experience with your audience by providing them with insight and answers to their questions
→ keeps your website active (great for SEO) and brings organic traffic to your website
→ attracts potential clients and leads into your business
→ it's a strategy that keeps on giving - meaning once each blog is posted it will continue to generate traffic and leads over time
→ creates shareable content for social media
Now, let me guess...
You think all this sounds great, and you know that having a consistent blog and nurturing your email list is the best way to grow your web traffic, position your business as knowledgeable, and develop hot leads...
BUT, you feel lost in all the digital pieces needed to put the puzzle together. Even if you could figure it out, you know that's not how you want to be spending your time.
DON'T WORRY!
We simplify this whole process by writing the emails and blogs for you, creating automated systems to attract your ideal clients, grow your audience, and nurture your leads so they are waiting to buy from you!
Organic Digital Marketing Packages
STARTER PACKAGE
-
1 blog a month
(posted monthly)
-
1 email newsletter
(this can be anything from promotions, sales, motivational, wellness tips, recipes, general company news, resources, etc.)
GROWTH PACKAGE
-
2 blogs a month
(posted bi-weekly)
-
1 email newsletter
(this can be anything from promotions, sales, motivational, wellness tips, recipes, general company news, resources, etc.)
OPTIMAL PACKAGE
-
4 blogs a month
(posted weekly)
-
2 email newsletters
(this can be anything from promotions, sales, motivational, wellness tips, recipes, general company news, resources, etc.)
Packages are on minimum 6-month contracts to see best results!
All blog posts are optimized for SEO.
“The Virtuwell Balance team has helped bring our vision to life for Culture Shock Kombucha via our website design, email marketing and blogs. It is extremely important for us to provide high quality holistic content to our followers and with Shayah and her team, they always deliver. We have complete confidence in the VB team with every single project, post, blog or email they create. Every single time they WOW us as they always seem to go above and beyond our expectations and get amazing results. We can honestly say we would be lost without them as they are a huge asset to our business.”
Shannon & Laura / Culture Shock Kombucha
