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  • Writer's pictureShayah Reed, Director

File Types Explained

Deciding to invest in branding is an important decision, and allowing a designer to bring your business and your branding to life in a logo and other visual elements is one of my favourite parts!⁠

But, it's not very exciting if you are feeling confused about HOW to use all of your branding files.

file types explained - what are they?

Once you have approved your logo designs, you should receive multiple logo files that you will own and can use on your website, marketing materials, merch, social media, etc. It becomes part of identifying who you are and what you offer. ⁠ A high-quality branding investment will include at least 4 different files and they are all used for different reasons. Knowing where and when to use various file types of your logo and icons is important so that you know how to utilize them best... but it can be confusing! ⁠ So, let’s break down the 4 main file types you should receive: ✅ JPG⁠ JPG is a digital saving format that is widely used in photos primarily. JPG files are great for a white background and make your images pop (they usually have a white background). JPG files are great for photos or images on your website or email marketing. ⁠ ✅ PNG⁠ PNG logos are effective for places you want the logo to appear without a background + blend in to your website. PNGs are generally larger and higher quality than the JPG and is able to be placed over a coloured background. Where a transparent background is preferred, PNG is your best option, commonly used for logos, icons and other images. ⁠

✅ PDF⁠ A PDF is generally a vector file used for source files for hard-edged graphics and for sending files to a printer without becoming grainy or appearing to have low resolution. Vector images are flexible, allowing for a master file to be used on large surfaces like a billboard or a small business card.

✅ AI⁠

We work with Adobe Illustrator to create logo files for clients and with that we provide you with the original AI files in case you ever need to make edits to the files in to future.


I hope this short blog post helped to answer your questions how using your branding files. I always offer our clients debrief after their branding project is complete, just to make sure they are putting their logo files to the best and most appropriate use for their business.

Please feel free to save the image below as a quick reference sheet. It also explains some extra file types that we commonly create for our clients!

Interested in getting your branding done with Virtuwell Balance?

We'll help you build a strong and purposeful foundation for your brand's story through creative strategy and intentional design.

Our brand identity design package consists of a primary logo, secondary logo, brand fonts, colour pallet, mood board, style guide, social media mockups for you to share, and of course a file reference cheat sheet :)

After this experience you will walk away with a consistent, high quality and professional brand that attracts your ideal clients/customers!

Learn more about our branding package below and apply to work with us!

No more struggling to attract your dream clients. We'll help you create a brand identity that draws them in :)




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