While getting a website designed is essential to help grow your business online, many often overlook a very important step in the process – professional branding.
Did you know that you have less than 10 seconds to capture your audience and make that first impression when someone lands on your website? This is why it’s so important to lay those foundations and establish trust and connection with that first interaction with your brand and business.
In this blog post, we'll explore the importance of having clarity around your branding elements such as typography, colours, and logos BEFORE diving into the website design process, and how it can impact your online growth.
So, why is professional branding important for health and wellness businesses?
When you get clear on your strategy and goals for your business you define your vision, mission, values, and what sets you apart in the health & wellness space. You’re then able to use this as the building blocks to create custom elements that are unique to your brand to capture the look and feel with intentional typography, colours, and logos - don't worry, we help with all of this!
Having a professional brand for your health and wellness business, before going into the website design process creates a solid foundation for you to capture the hearts of your audience and establish a much deeper connection with them.
The foundation for your brand should include:
1. Mood Board
This helps set the mood and create a clear visual direction when you start designing your logos and choosing colours, fonts, and additional visuals for your website like photography, icons, and illustrations.
Often overlooked, the right choice of fonts can have a significant impact on the look and feel of your brand. Choose fonts that complement your brand personality while ensuring readability and consistency.
The choice of colours can evoke emotions and have a significant impact on how someone interacts with your brand. By selecting a harmonious colour palette that aligns with your brand strategy and goals, you’re able to attract and connect with your clients on a deeper level.
A memorable and magnetic logo is at the heart of any brand. Creating a unique logo that captures the essence of your business helps set the tone for your entire brand identity.
This can be any additional photography, video, icons, and illustrations that you will use on your website. Creating visual concepts that are in alignment with your typography, colours, and logos creates brand consistency and helps make your brand look more professional and memorable.
After you’ve gone through the process of designing the foundational elements for your brand, the next step is to design your website!
Remember, a professional brand that establishes trust and connection through visual consistency helps set you apart, creating a much deeper connection with your audience, so it’s really important to do this first.
When you create a professional brand with strategy in mind, you're able to create a solid foundation of unique visual elements that you can then seamlessly integrate into your website design to attract dream clients and grow your business online with confidence!
If you need help elevating your online presence with professional branding, you can easily apply to work with the Virtuwell Balance team using the form below!
In love & light,