Using Artificial Intelligence in Marketing: A Wellness Practitioner’s Guide to AI

It feels like everyone’s talking about AI, especially tools like ChatGPT, and how they might fit into small business marketing.

The good news is you don’t need to be super tech-savvy to use artificial intelligence in marketing your wellness business. With the right approach, these tools can help you save some time, brainstorm potential content ideas, and stay consistent, without losing the personal touch that makes your practice so powerful.

We believe, with the right intention behind your AI usage, you can expand and deepen relationships with your audience and scale without losing the essence of who you are and what you’re here to do.

But it's so important to note that AI is a tool, not a replacement.

Especially in a field built on trust and emotional safety, you still need human insights, strategies, stories, and voice to make your marketing feel true to you.

How AI Can Save You Time With Content Creation 

I think the biggest benefit of using AI is the time it saves. Content creation takes a lot of time and effort, especially when you’re trying to stay visible while also being present with your clients, managing admin tasks, and, ideally, making space for your own well-being.

This is where tools like ChatGPT can be helpful and a nice way to get unstuck when you’re jut starting and looking at a blinking cursor.

When working with AI platforms like ChatGPT, the more information you can feed it and the more specific you can be, the better.

Since it doesn’t naturally know your clients, your values, or your lived experience, AI isn’t going to sound exactly like you unless you can prompt it properly, and even then you will always need review and edit the outputs slightly.

Here’s a prompt example to help you create content that feels deeply personal and connected - copy and paste this into ChatGPT:

Act as a conscious copywriter and heart-led marketing strategist. Help me craft a piece of emotionally resonant content for my audience. Ask me reflective questions to understand:

• What my audience is currently feeling or struggling with

• What I want them to feel after engaging with this message

• What transformation or insight I’m guiding them toward

• What part of my story or experience can support this connection

Then, help me write a message that honors both their humanity and mine, using language that nurtures, inspires, and connects.

Start With The Right Inputs 

One of the biggest mistakes people make with AI tools like ChatGPT is jumping straight to asking for content before offering any context.

The better your prompt, the better the result. When I use ChatGPT, I give it information like:

• What/who you want AI to act as

• Tone to use (like “warm, grounded, and professional”)

• Core values (like “client-led care” or “community over competition”)

• Brand language or preferred keywords (like “balance and clarity” or a keyword like “holistic therapy for anxiety”)

• The type of approach or mindset you want it yo embody

If you’re experimenting on your own, think of it like a conversation. Tell the tool who you are, who you serve, and what you’re trying to do. And remember, you can always revise the prompt or ask a follow-up question to get what you need. 

Here's another prompt example below that you can copy and paste into ChatGPT to design a sacred, intention-infused content creation system with AI:

Act as an intuitive marketing coach to help me design a workflow for my content creation that feels like a sacred practice. Ask me questions to understand:

• My core values and the energy I want to infuse into my work.

• My natural rhythms and what times of day I feel most creative, clear, or drained.

• Which tasks drain my energy and which ones light me up.

Based on my answers, help me:

• Automate the energetically draining tasks using AI tools.

• Create rituals around the work that matters most.

• Design a weekly content cadence that honors rest, creativity, and embodiment.

Using ChatGPT for Brainstorming and Research

One of my favorite ways to use AI is for brainstorming. If you’re ever stuck on what to write about, ChatGPT can help generate content ideas based on your services or audience. They’re not always perfect, but they can help spur other ideas.

For example, you could prompt:

• “List Instagram caption starters for an acupuncturist focused on hormone balance.”

• “What are common questions new therapy clients ask before booking?”

• "What might my ideal clients be searching for on google to find me?"

Brainstorming with AI is great for ideating and getting some solid ideas down on paper. Remember: you’re not outsourcing your magic, you’re clearing space for it!

You can also use AI to do light research, like defining a health concept or help with simplifying a tricky clinical explanation into plain language. But you still need to fact-check everything. As you know, especially in wellness, accuracy and responsibility are super important.

Repurpose What You’ve Already Created

Another fantastic use of AI is with helping you get more mileage out of what you’ve already created.

If you have blog posts or email newsletters that you’re proud of and they got great results, AI can help turn those into:

• Social media posts

• New blog outlines

• An FAQ page for your website

You can also ask it to rephrase something in a different tone, like making it more casual or more concise. This is really helpful if you’ve written something with great information but don’t love the flow, or want to adjust it to publish on a different platform.

You’ll always need to edit and shape the final version, but AI can help with the initial heavy lifting!

Use AI with Integrity (And Always Add the Human Touch)

In health and wellness, where trust and authenticity is everything, your content shouldn’t feel robotic.

AI is pretty complex, but it doesn’t understand emotional nuance or trauma sensitivity because it doesn't have it's own lived experiences.

It doesn’t know what your clients are carrying when they land on your website or open your email. It doesn’t know exactly how to write with tenderness... 

But you do!

That’s why editing is non-negotiable.

Read every single word and remove anything that feels off. Adjust the tone. Swap out words or phrasing that don’t sound like you. Add stories or examples from your real experience.

It’s also super important to never enter private or identifying client information into AI tools. These platforms are not HIPAA-compliant, and it’s essential to protect your clients’ privacy.

When using tools like ChatGPT, it’s best to keep your prompts general and avoid inputting any details that could be considered personal health information.

If it ever feels overwhelming or you’re not sure what’s working, that’s when it can be incredibly helpful to partner with someone who knows how to guide the process.

As a marketer - we help wellness practitioners use AI tools thoughtfully, making sure your content feels like it came from your own head, not a machine.

When used carefully, AI can support your voice. But it should never replace it :)

Using Artificial Intelligence in Marketing Your Business 

Using artificial intelligence in marketing your business doesn’t mean handing over the reins to a robot. It means finding ways to work smarter when your life and practice are busy.

AI can help you get ideas flowing, but when it comes to shaping your story, honoring your voice, and building meaningful relationships with your clients, that human touch is still what matters most.

Shayah Reed

Virtuwell Balance Founder

P.S.  We have a WEEKLY RESOURCE for Clinicians and Practitioners who are seeking genuine yet effective ways to market their business.

If you're ready to transform your marketing approach to align with your values, stay ahead of trends, and join thousands of like-minded practitioners who are learning to market their practice in a way that FEELS GOOD, click here to join us!