Let's talk about some organic marketing strategies that are genuine yet effective and align with your authentic approach. Non-violent communication in holistic health marketing not only feels good for you as the marketer, but it sits well with the person consuming your content.
From heartfelt blog posts that share your holistic healing wisdom to social media interactions that build a community of like-minded souls ready to go on their healing journey, non-violent communication should be infused at the core of these strategies.
What Is Non-Violent Communication?
Nonviolent communication is a refreshing alternative to traditional and somewhat aggressive marketing language.
It encourages empathetic, respectful, and ethical communication with your audience. It's about creating connections, understanding their needs, and helping them make informed choices that genuinely benefit them. Not preying on their insecurities to force them into a sale.
In a world obsessed with instant gratification, it's easy to forget what truly matters, and it can be easy to forget there's a real person on the other side of our content marketing.
Think about the words and messages you use in your marketing. They matter and they can have a big impact on people and your business reputation. Every time you make a post, promote your services, share something online, or comment on something, you're adding to the digital universe we live in.
Why Should You Care About Non-Violent Communication?
We are overloaded with information, endless stuff to buy, and everyone trying to sell to us. Ads are literally everywhere, bombarding us with manipulative tactics to spend our money.
As people become increasingly immune to marketing tactics, there's a growing temptation for businesses to adopt psychological tricks that prey on our insecurities and fears.
In our opinion, this truly smudges the line between effective promotion and degrading strategies. Especially within preventative health care, holistic wellness, and functional medicine.
You may have realized along your business growth journey that you don't like the idea of using aggressive strategies and hurting people's feelings to make a sale (example: excessive use of pain points and "last chance" language).
Many businesses these days seem to employ a "growth at all costs" marketing mentality, which personally doesn't align with my values, and I bet you feel the same way.
Marketing is really about building trust, encouraging long-lasting relationships, and creating a positive impact in our communities.
At Virtuwell Balance, we are all about revenue growth, but NOT at any cost, and we know there's a better way.
Nonviolent communication in holistic health marketing is important because it allows us to align our business actions with our values and make a positive impact on people with every interaction, all while making the marketing world a more compassionate place.
Using Non-Violent Communication In Holistic Health Marketing
Health and wellness businesses have an amazing power to contribute to a better world. I think it's time to evaluate how your marketing approach also plays a role.
We help our clients embrace non-violent communication with our website design services and digital marketing packages, giving them the opportunity to not only improve the reputation of their business but also contribute to a more compassionate and humane world.
Below are 4 examples of common marketing phrases that you can transform into a non-violent communication style:
1️) I need to know by tomorrow → take your time to review everything and let me know if you have questions
2️) Last chance, don’t miss out, doors closing! → I would love for you to join us on this adventure!
3️) Only 1 spot left → There's still room for you if you're interested
4) Steal my template → Try my template, make it yours, and see how it works for you
Just as you nurture your clients' journey towards wellness, we aim to nurture your practice's growth. Our tailored strategies are designed to organically attract and engage your ideal clients, just as your treatments are tailored to each individual's needs.
We focus on authentic, organic growth – no quick fixes, just sustainable progress.
Holistic And Genuine Marketing Strategies That Feel Good
We have a weekly resource for Health & Wellness Coaches, Private Practice Clinicians, Allied Health Professionals, and Functional Practitioners who are seeking genuine yet effective ways to market their business.
Through the Mindful Marketer newsletter, you will receive relevant high-value design/marketing insights delivered straight to your inbox from our team of experts. We share actionable, up-to-date holistic marketing techniques that will resonate with your audience and focuses on building connections, not just clients/patients.
If you're ready to transform your marketing approach to align with your values, stay ahead of trends, and join thousands of like-minded practitioners who are learning to market their business in a way that FEELS GOOD, click here to join us :)
Your practice is poised for even greater achievements. Let’s make sure your digital strategy is on the same trajectory.
If you are interested in working with the Virtuwell Balance team, start here!
Happy marketing!